Medicine in Ancient Rome

Medicine in the ancient era of the Romanians came about as a result of a number of diverse aspects. There was not a lot of knowledge as there is today and not many people were able to understand the causes and cures, as well as maintenance of certain diseases. This posed serious challenges to people at the time. There were also many doubts about the ability to cure or prevent certain illnesses, since they were not well understood.Advertising We will write a custom essay sample on Medicine in Ancient Rome specifically for you for only $16.05 $11/page Learn More Misunderstandings among people caused a lot of worries and stress among the individuals. For example, the angle about the Romans being very afraid if the quality of treatment that was offered by the Greeks keeps coming up among many writers. Once people were able to understand that illnesses could be handled since most of them were manageable, life became a bit easier. The Romans believed that the Greeks were more inclined to cheat them about drugs since they actually had no experience in treating people with the correct drugs. The belief was in-built such that majority of the Romans would not go anywhere near a Greek doctor. They would rather have died than sought treatment from the Greek doctors (Cruse 19). The advancements in the world of Roman medicine and treatment were enhanced by the activities of the Roman military, which placed emphasis on treatment of their soldiers. It is a fact that the Greeks were more inclined to take care of their health interests based on a preventative aspect as opposed to the Romans who took care of their interests from the curative aspect. It may be hard to believe at first, but the fact of the matter is that the Romans gathered their medicinal and healing skills from the Greeks whom they had taken over. Their entire prowess in the field of medicine was gathered over a long period of time that entailed gaining of valuable information in the field of medicine through various means. The Romans were always considered more practical and the manner in which they carried out their tests on the herbs, which was what they mostly used, was quite shrewd. They were more inclined to take care of public health at first, but started taking an interest in the matters of personal health. They had a highly developed system for ablution and the waste was taken care off in the sewers. The Roman emperors had their personal physicians who took care of them, and ensured that they were always fit to rule the land. These physicians like Galen, who was the personal physician of Marcus Aurelius, were quite familiar with the medicinal aspects of herbs and the likes.Advertising Looking for essay on ancient history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The use of various herbs and other materials to cure diseases became quite rampant during the time. This was after the evolution of the use of he rbs as poisons that were used to kill people. They were used more for curative purposes than for other purposes (Allbutt 595). Most herbs were used to make soups that were used for medicinal purposes. They were used to treat quite a number of diseases. The military personnel used plenty of herbs to treat themselves in the course of their lives. Herbal medication has come a long way and the present day medicines have been found to have elements that have been extracted from herbs that contain healing properties. The enhancements and medical practices that have evolved over time, have proved that the age old habit of using herbs in order to get elements that can help to improve the health of ailing individuals is still effective. Romans borrowed their curative skills from quite a number of sources. There are some medical practices that were borrowed from as far away as India. Some of these practices mainly involved surgical procedures. This was due to the fact that they had not been a ble to acquire these skills. The Romans perfected the skill and it is still in use today. It involves skin grafting. This is when a piece of skin is removed from one area and then attached to another area that may be afflicted. This process is an attempt to repair damaged parts of the body that may cause discomfort to the individual involved. Hippocrates of Thessaly was one of the greatest influences on medicine in the region. He played a major role in ensuring that people understood that diseases were not sent from demons or from the gods. The fact that people believed that they did not cause some of these afflictions themselves, was one of the biggest challenges that they faced. The denial that diseases were found here and not sent from elsewhere in the form of curses, meant that people could not make informed decisions due to their ignorance. Many people lost their lives unnecessarily due to negligence and lack of knowledge. One more interesting individual who stood for understan ding and knowledge of the facts of diseases was Cornelius Celsus. He used the work of Hippocrates to set up a platform that he could use to carry out his procedures. In terms of the common folks, women were considered the most crucial people in the households, since the people had no hospitals that they could go to seek for medical help. The women did all the treating within the confines of their homes. They honed their skills in the use of medicine and were able to treat their families. They would use various herbs such as mustard seeds, which would solve issues that were related to stomach aches. They would also use nettle tea for treating rheumatism (Shippen 188).Advertising We will write a custom essay sample on Medicine in Ancient Rome specifically for you for only $16.05 $11/page Learn More Herbal knowledge in the region revolved around the army quite a bit and the soldiers gained from the effectiveness of the treatment that they were proffered. A lot of information on the herbal knowledge in Rome can be found from a couple of key sources. These are writings from Pliny the elder and Pedianius Diocorides. Pliny acquired most of his knowledge while he was in the Roman army. He has written a book called Natural History. The book has plenty of relevant information on the properties of medicinal herbs as well as other plants. Most of the knowledge is attributed to Mithridates of Eupator. Mithridates had an encyclopedia that he had written on treatment and the use of herbs for medicinal purposes. The book had information such as the use of Yarrow, which is an anti-inflammatory mixture concocted from herbs. Mithridates had carried o0ut plenty of information on the use of herbs to treat diseases. This information is what had been used as a basis for most of the research that is carried out with herbal medicine. The encyclopedia was looted and lost to people the likes of Pompeius. There are quite a number of herbs that were commonly used during the time. One of the most commonly used herbs was Marigold or Anethum graveolens. This herb is mostly used for conditions such as reduction of fever. This plant was mostly grown in the southern part of Europe. Garlic or Allium Sativum, is an antibacterial, antiparasistic element that is considered as a cure for everything. Galens wrote about garlic and he extolled its advantages. There are also several other herbs that were considered as preventative medicines against the plague. The elements that are contained in the herb cannot actually prevent the deadly killer disease. There are some types of oils that are found in the herb that are commonly used for treating coughs that normally accompany flu and colds. Hyssop or Hyssopus officinalis was believed to have some very strong properties which could be used to cure very many different ailments apart from plague. Celsus, who was a Greek writer from the second century, proposed the use of horehound as having medicinal quali ties that would treat coughs. There was once a time when an amphora that had a Greek word for it (prasion) was picked. This was at the fortress at Carpow in Pertshire in Scotland. The implications were that the legion in the fort was making use of medicated wine, assuming that it was cough syrup (Guthrie 13). The herb called blackberry or Rubicus fruticosus, mixed with bark from certain trees, was recommended for the treatment of diarrhea. This was especially handy in the army, where dysentery was quite prevalent. Pliny recommended the use of the herb for the treatment of bleeding gums. All that one had to do was to chew the leaves.Advertising Looking for essay on ancient history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The healing elements that were found in the herb would stop the blood from oozing out of gums. The leaves were assumed to contain tannis. The levels of concentration of this element were assumed to be quite high. The severity of the active ingredients in the herb referred to as tannis, were said to be quite mordant that they could control bleeding gums as well as diarrhea. Most of the soldiers afflicted in the course of war would be healed by the tannis that was found in the leaves. In the present times, departments such as the arm that controls medicine in German government, has authorized the use of these blackberry leaves for treating diarrhea. This just goes to prove that the diagnoses made long ago with regards to the leaves were quite true (Robinson 101). One of the most widely used herbs in ancient Rome was thyme or Thymus vulgaris. The psychological belief that spending the night on the herb could cure the feeling of depression was common among the soldiers. They also had th e strong belief that eating the herb was beneficial to a person’s health, since they believed that it would help in the digestive system of individuals who were suffering from the complications related to their systems. It is obvious that there would be no plausible effect from sleeping on the herb. The treatment of depression among soldiers is always of paramount importance to any leader. This is especially among soldiers who may be deployed far away from their homes and may easily regress. They could suffer from depression after staying away from home for a number of years. This was despite the fact that the Roman army did not empathize with its soldiers who would suffer from this condition, the treatment was widely renowned. The stinging nettle is also one of the most mentioned herbs that were used in the past to treat various ailments. There are some tales that state that the nettles were introduced to Britain when the army that belonged to Caesar was assaulting them. It may be pertinent to note that the main use of the needles was to create some warm feelings on the skin in the cold conditions that the soldiers were facing. As much as there is no mention of the herb as a source of food in the book, Pliny does not legitimize the tales. Pliny does not mention any part of the tales that cover the use of the needles as either brought into Britain by the Romans during the invasion or their use as warmers for the skin. William Camden wrote the tales and they are apparently entirely hypothetical. There are quite a number of the ingredients of Roman traditional medicine that are still highlighted in the guides for pharmaceutical products (Bell 936). There are quite a number that are very common such as atropine and some others for hypertension, as well as rheumatism, that were mentioned in the past scriptures of Pliny. These are the active ingredients that are used in order to get the diseases that they are ailing people treated. It may also be pertinent t o note that as much as the Romans believed that the paranormal powers that be which may include their gods, the demons as well as the prestidigitators of the era were responsible for the various ailments that they underwent, they still treated their diseases as well as afflictions using processes that are considered hands-on. The medics or rather physicians performed what is today referred to as natural remedy. The patients, who had various afflictions at the time, were treated using all sorts of spices, therapies as well as herbs in order to make them get better. There were some of these forms of medication that were taken on a daily basis, such as garlic, which was used like a vitamin. The Roman soldiers even had a decree that stated that they ought to be offered daily rations of garlic so that they may not fall ill and go through uncalled for stress. Works Cited Allbutt, Thomas. Greek Medicine in Rome: The Fitzpatrick Lectures on the History of Medicine Delivered at the Royal Co llege of Physicians of London in 1909-1910, with Other Historical Essays, New York: B. Blom, 1970. Print. Bell, Edward. A History of Medicine, New York: A. A. Knopf, 1941. Print. Cruse, Audrey. Roman Medicine, Stroud, Gloucestershire: Tempus, 2004. Print. Guthrie, Douglas. A History of Medicine. London, England: Nelson, 1958. Print. Robinson, Victor. Syllabus of Medical History, New York: Froben Press, Inc., 1933. Print. Shippen, Katherine. Men of Medicine, New York: Viking Press, 2008. Print. This essay on Medicine in Ancient Rome was written and submitted by user Adeline Haley to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Crash Human Nature Essay Essays

Crash Human Nature Essay Essays Crash Human Nature Essay Essay Crash Human Nature Essay Essay * Human nature is The general psychological features. feelings. and behavioral traits of world. regarded as shared by all worlds. * Crash directed by Paul Haggis nowadayss to us an entwining narrative set within the streets of LA. confirming and disputing racial stereotypes and at the same clip reflecting the of all time bing good and dark side of human nature. * Human nature drives us all to see â€Å"the other† as bad. immorality and untrusty. it is complex and every adult male. despite differences holds the implicit in values buried deep into our subconsciousness * In the movie clang. Haggis has successfully portrayed the truth about human nature through the conventions of duologue. camera shooting and symbolism. confounding us as viewing audiences. but besides giving us an intruging penetration into the world of each and every one of us despite differences in race and background. * Haggis has successfully evoked feelings of edginess. confusion. choler and empathy at through the devising of the movie clang. * Human nature drives us to fear the unknown. the â€Å"other† in our eyes is seen as evil and that we should maneuver away from any communicating. It may be in relation to race. ethnicity. age. gender or beliefs but in world each one of us does non hold the ability to contend this automatic favoritism against those who are different. * Haggis has successfully reflected this dark facet of human nature through the convention of duologue. * In one scene a Iranian adult male is trying to buy a gun from a white American. The salesman calls the adult male â€Å"osama† and so continues to speak about 9/11. he so is sharply told to go forth the store. * The white American adult male displays his fright of â€Å"the other† by racially know aparting him through his duologue. he has his ain racialist. stereotyped image of this adult male in his head automatically associating him to 9/11 and due to his human nature sees him as â€Å"the other† and as untrusty to be in his store stating him he â€Å"has no right to purchase a gun here† * In another scene a Latino locksmith is altering a white American twosomes locks on their door after their auto had been hijacked. The American adult female makes premises that this locksmith is traveling to sell their key to his â€Å"homies† strictly because of the manner he looks and his race and demands to acquire her locks changed once more in the forenoon. * The American adult female views the locksmith as â€Å"the other† and due to her human nature she fears him. and does non swear him to be in her house. Her opinion is non on personality or single traits it is based upon the automatic premises she makes about him due to his tattoos. frock sense and clamber coloring material. Small does she cognize that the Hispanic locksmith was in many eyes the lone character in clang seen as wholly guiltless. but due to her ignorance she believed the antonym. * Through duologue Haggis has successfully positioned the spectator to experience choler at both of these scenarios and causes us to oppugn our ain human nature and our ain categorization of â€Å"the other† . We are positioned to experience guilt as we feel partially responsible for these racial stereotypes as we excessively. through our human nature. instinctively stick to our ain. * Human nature is complex. values at polar antonyms could exsist in the same adult male. peculiar beliefs could be compromised and in world no 1 can of all time genuinely understand the extent of complexnesss embedded within each individual. * Racsim and aristocracy can exsist in the same adult male. Haggis has successfully portrayed this thought of human nature through the narrative conventions of camera shooting and duologue. * In one scene a bull pulls over a black twosome. he abuses his power and shows utmost racism seen through the convention of low camera angle while he molests her. * In another scene the same bull shows aristocracy while is seen delivering the same black adult female he molested. he ironically says things to her such as â€Å"im non traveling to ache you† * The camera angle in the first scene is a panning low angle exposing the constabulary officers manus stroking up the adult females leg. stressing his disgusting racialist actions. In the 2nd scene the camera angle is a close camera angle concentrating on his contrite distressing facial look. The shooting of the manus in the first scene could stand for â€Å"a adult males hand† where the shooting of his face in the 2nd scene presents him. and hence suggests that although his racism and dark side of his human nature exsists the good side of his human nature is a representation of his true individuality and we begin to oppugn the grounds behind his actions. * These two scenes In the film clang show to us that worlds are highly complex. A adult male can populate a life full of wickedness but so perpetrate a baronial act merely as a adult male can be a condemnable but so salvage a life. * The construct of human complexnesss is difficult to hold on. an persons individuality can find why they act a certain manner or do certain things. The bull in the movie displayed racism due to the fact that a black adult female would non assist his ill male parent. but does this alibi peculiar values and behaviors? * Through the convention of camera angle Haggis has efficaciously positioned the spectator to experience both disgust and awe at the same adult male. We begin to oppugn what drives worlds to be so complex and we wonder whether it is of all time possible for a adult male to be seen as wholly guiltless. * Instinctively human natures drives us to protect and lodge to our ain. merely as we repel those who are seen as different. * This cosmopolitan value embedded inside each and every homo is represented by Paul Haggis in the movie clang through utlising the narrative convention of symbolism. * Crash follows the narrative of a Latino locksmith and unconditioned love of his.

What Happened to the Mayan Civilization The Mistery of A Great Essay

What Happened to the Mayan Civilization The Mistery of A Great Civilization - Essay Example The most famous theories of the collapse of the Mayan civilization are as under however there is no consensus of opinion among the researchers: 1. The Disaster Theory: The researchers of Maya civilization believed that there was surely a catastrophic event which doomed the Mayans. The event may be an earthquake, an epidemic disease, flood or the volcanic eruption. Such a disastrous event can be the only explanation behind the immediate downfall of civilizations. It is reasonable that a large number of people can be killed or displaced only if a sudden hazard takes place. It can at once kill people and destroy cities. The theory is widely celebrated for the reason of the fall of the Mayan civilization (Thompson, p96). The theory matches with religious explanations of the causes of the falls of the nations. This theory as regards the Mayan civilization was however rejected because the history shows that Mayan civilization took about 200 years for its downfall; it was not sudden. Some o f the cities declined while many flourished for quite a reasonable part of the time. Had there been an earthquake, flood, disease or volcanic eruption, each and everything would have simultaneously been removed of the surface of the earth. As this was not the situation, the theory was rejected by a large faction of researchers. 2. The Warfare Theory: The Mayans were a peaceful civilization. But their later history reveals that they were a warring people always busy in wars among in between and against others. Their historical record tells of the fact that they always discovered newer methods of warfare. The stone-carvings deciphered recently openly tell that Mayans fought frequently among themselves. Cities went to battles quite often worth mentioning of which are Tikal, Copan and Dos Pilas. In 760 A.D, Dos Piloas was destroyed after ruthless invasion. The theory is quite an interesting and reasonable explanation of the causes of the downfall of the Mayan civilization. History has a lways told that mutual war-fares and misunderstandings have caused the nations to drown in the seas of obscurity. The researchers have only one query here; whether they fought enough to bring their downfall? This is quite reasonable that war brings with it human sufferings, financial crisis and collateral damage. They warred with each other and the cities of the Mayan civilization caught the fire of distrust and discontent sufficient enough to disbelieve them their culture (Miller, p18). 3. The Famine Theory: In the periods of history between 1000 B.C. and 300 A.D, the basic occupation of the Mayans remained the Agriculture. They practiced in it and earned their livelihood. Agriculture was so largely practiced that even small family-plots were not left uncultivated. Corns, beans and squash were their main plantations. On seas and riversides as well as in lakes, they carried out fishing for their food needs. With their advancement in many fields, the cities grew and their population increased. Their progress attracted people from other civilizations as well. They came and penetrated them. A moment came when their population grew to the extent their resources could not bear any more. The local production was far less than their required limits. They were however an advanced civilization and learnt to upgrade their resources. They improved their agricultural procedures and equipments. They improved their trade. However the penetration of the outsiders and the increase in local population were the issues which

What are the The Possible Contributors to the Great Recession in Essay

What are the The Possible Contributors to the Great Recession in relation with Mortgage - Essay Example Starting as a liquidity crisis which can be in a layman term defined as, â€Å"A state in which there is a short supply of cash to lend to businesses and consumers and interest rates are high.† (Caouette, 25) This gravely caused an imbalance that resonated great economic crisis all around the world. This global crisis also gave a room to policy makers to intervene, as it was being quite difficult for the economic experts to handle this situation. However, the after effects of the Great Recession are still perpetuating in the global economy and have also limited the economic growth in 2012-2013 and have not completely recovered from the Great Recession. How Great Recession was stimulated? The major causes of the Great Recession date back to the start of 2007, however, the world wasn’t fully aware of the crisis until mid-2008, which could also be the main reason why it couldn’t recover from the crisis because it took a lot of time to look into what caused this cris isand rectify it. The root cause can be highlighted as the decline in the US consumers’ demand because of the gradual decrease in the Federal Reserve’s interest which was predicted to reach nearly zero and it was believed to occur by the year 2008, therefore they could not provide debts for people who called for refinancing. What triggered the economic crisis on a level of instability was the breakdown of mortgage-backed security. Moving on, another cause that resulted in this crisis can be pointed as the massive debt levels, which has long been acknowledged as an agent and a contributive factor for recessions that further led to the domino effect and perturbed the entire economic situation. Other causes were believed to be Government deregulation, over-leveraging, credit default swaps, collateralizing debt obligations, increase in the oil prices, and overproduction of goods as resulted by the Globalization. These were the main factors due to which the process of the e conomic crisis was accelerated. What Great Recession resulted in? The three regions globally affected by the Great Recession were Household, Income and Labor Dynamics in economy of Australia being an adequate example. The rate of employment was gravely affected which could also be noticed in the survey conducted in late 2009, which showed a high rate of job dismissals from 3.5% in 2008 to 5.4% in 2009. The types of workers that were affected due to this as usually suspected to be are the low-skilled workers and labors working in the informal sector, instead it was the working who were the full-time employers relating to skilled occupations. Globally, the Trade & Industrial production went through a complete manufacturing crisis. Environment was adversely affected and the rate of pollution increased as the industrial emissions gradually sped up. Unemployment increased in the US as the employment rate then was 4.9%. Tourism, insurance, small-business lending and political instability stimulated throughout the globe because of the economic and financial crisis. Mortgage Lending Practices – How they were affected? Mortgage loan can be defined as, â€Å"A loan on real estate that is usually secured by a mortgage.† (Jacobus& Thomas, 567). This could also be used as a generic term for loan. Demand is absent in recessionary periods so the interest rates are brought down to trigger it, lower interest rates entice people to get new mortgages and previous ones refinanced at a lower rate. Real estate lending crisis was triggered by the subprime lending mechanism, i.e. below normal rates. Financial institutions offered real estate at

A Nationalize Healthcare system is the right thing to do for all Research Proposal

A Nationalize Healthcare system is the right thing to do for all Americans; but can Americans afford it - Research Proposal Example A report issued by the advocacy group Families USA described that the age of the people who are without healthcare coverage is below 65, while those who are 65 and up are covered by government Medicare program. Thirty-three percent of 265 million Americans under 65 have been uninsured for two years. This includes 60.1 million adults and 26.6 million children and teens up to 18 years old. This amount may have been different from the statistic given above by the Census Bureau. This discrepancy indicates one of the weaknesses of the market because it relies on data from the third or forth party as it emphasizes on cost saving. Americans obtain health insurance through a combination of private coverage under employers’ contribution scheme, out of pocket private contribution, and those who are unemployed, without employers’ contribution or unable to purchase insurance under out of pocket schemes are under government Medicare program. The recent bankruptcy cases, such as the mortgage corporations Fannie Mae and Freddie Mac, which operate under public private partnership scheme, have affected millions of Americans. People abandon their homes (Rucker, 2009) and become homeless (The National Alliance to End Homelessness, 2009; DeLuz, 2006; Rydstrom, 2007). The massive lay off and bankruptcies of the giant automakers Chrysler and General Motor, the Wall Street Journal, the renewable energy corporations, the AIG insurance, and million other bankruptcies of private corporations, all have caused the number of Americans without health insurance to be doubled, from 47 million to 86.7 million people.3 This number represents one-third of the nation’s total population. Peter Jennings, the ABC television anchor presented his documentary entitled Breakdown: America’s Health Insurance Crisis, described the capitalistic attitude of the insurance providers. He said one of the reasons why Americans are now without health insurance is the

Large Scale Milk Power Production

Large Scale Milk Power Production Introduction Milk powder production is a very simple process. But now it become on a large scale. It involves the gentle removal of water at the lowest possible cost under hard health conditions. But while this process we want to retain all the desirable natural properties of the milk such as color, flavor, solubility, nutritional value. There are two types of milk. Whole milk (full cream)- typically about 87% water Skim milk-about 91% water During milk powder production, this water is removed by boiling the milk under reduced pressure and low temperature. This special process is known as evaporation. The result is concentrated milk. Then it sprayed in a fine mist into hot air to remove further moisture and then give a powder. Approximately 13 kg of whole milk powder (WMP) or 9 kg of skim milk powder (SMP) can be made from 100 L of whole milk. Demand Demand of powdered milk is being increased according to the rate of the population growth of Sri Lanka. The calculated requirement of milk powder in 2015 is 91156730.43kg, shown in table 1. Table 1 – Estimated Requirement of milk powder 2010-2015 Year 2010 2011 2012 2013 2014 2015 Population (million) 20.653 20.869 20.328 20.483 20.646 20.812 Recommended Dietary Allowance (ml/.person/day) 100 100 100 100 100 100 Requirement of Milk (million liters) 753.834 761.719 741.972 747.630 753.611 759.639 Requirement of Milk Powder (million kg) 90.460 91.406 89.037 89.716 90.433 91.157 World Bank. Population. Retrieved from http://data.worldbank.org/indicator/SP.POP.TOTL World Bank. Population growth (annual %). Retrieved from http://data.worldbank.org/indicator/SP.POP.GROW Ministry of Livestock and Rural Community Department. (2010). Diary Development Project. Retrieved from http://www.livestock.gov.lk/site/images/stories/dairy_deve.project_rev_150_last.pdf Supply Total supply of milk powder is fulfilled by local productions and imports. As local production of milk powder in the first half of 2014 has increased 65% than 2013, the amount of imported milk powder decreases 10% to 32,500 metric tons in the first half of 2014. Central Bank of Sri Lanka. (2013). Annual Report. (ISBN 978-955-575-288-6). Retrieved from http://www.cbsl.gov.lk/ Figure 1 – Production and Imports of milk powder 1998-2010 Agriculture and Environmental Statistics Division. Milk Production. Retrieved from http://www.statistics.gov.lk/agriculture/Livestock/MilkProduction.html Total supply of milk powder can be calculated by using milk powder consumption and population. Local production of milk powder is estimated by using annual imports and total production. Estimated total production of milk powder will be increased by about 1.8% to 86.97 million kilograms by the 2015. Imports were reduced due to investigation of DCD and melamine in imported milk powder from New Zealand and duty taxes. Local productions are being improving about 65% during 2013 and 2014 and estimated local production of 2015 is 25.22 million kilograms, shown in table 2. Table 2 – Estimated Milk Production 2013-2015 Year Unit 2013 2014 2015 Milk Powder Consumption average month per person 341.36g 344.77g 348.22g Total Production Million.kg 83.91 85.42 86.97 Imports Million.kg 71.5 65 61.75 Local Production Million.kg 12.41 20.42 25.22 Department of Census and Statistics. (2012/13). Household Income and Expenditure Survey. (ISBN978-955-577-856-5). Retrieved from www.statistics.gov.lk Figure 2 – Forecasting of Production and Imports of milk powder 2015 Forecast About 91.16 million kilograms of milk powder will be required to satisfy the demand of 2015, but 86.97 million kilograms of milk powder will be supplied by present industries and imports. The estimated gap of 4.19 million kilograms of milk powder should be produced by Sri Lankan fresh milk supply. Figure 3 Annual Milk Production Agriculture and Environmental Statistics Division. Milk Production. Retrieved from http://www.statistics.gov.lk/agriculture/Livestock/MilkProduction.html Estimated fresh milk production of year 2015 will be 309.28 million litres, shown in figure 3. If all fresh milk converted into milk powder, 37.11 million kilograms of milk powder will be produced. Table 3 – Estimated Production of Milk Powder from Sri Lankan Milk Supply 2015 Estimated Demand 91.16 million kg Estimated Imports 61.75 million kg Required Local Production 29.41 million kg Estimated Fresh Milk Production 309.28 mllion l Feasible Milk Powder Production 37.11 million kg The fresh milk supply of Sri Lanka is well enough for fulfil required local milk powder production of 29.75 million kilograms of 2015. Therefore milk powder production is a feasible industry for Sri Lanka. PROCESS There are five main unit operations. Separation Preheating Evaporation Spray Drying Packaging and Storage SEPARATION This is the first step of milk powder production. Milk powder manufacturing is starts with taking the raw milk to dairy factory. Then pasteurize them. There is a machine called centrifugal cream separator. It use to separate raw milk into skim milk and whole milk. When whole milk powder is to be manufactured, a portion of this whole milk powder is added back to the skim milk. The reason is to produce milk with standardized fat content. Typically milk powder should have 26-30% of fat content. Surplus cream is used to make butter. PREHEATING The next step in the milk powder process is preheating. In this process standardized milk is heated to temperatures between 75 C and 120 C. this temperature is held for a specified time from few seconds to several minutes. Like 72C foe 15s. Preheating causes: controlled denaturation of the whey proteins in the milk It destroys bacteria, inactivates enzymes Generates natural antioxidants Imparts heat stability. The exact heating/holding conditions depends on the type of product and its intended end-use. High preheats in whole milk powder are associated with improved keeping quality. But it reduce solubility. Three types of Preheating: Indirect (via heat exchangers) These indirect heaters are generally used waste heat from other parts of the process as an energy saving measure. Direct (via steam injection or infusion into the product) Mixture of the two. EVAPORATION In this step the preheated milk is concentrated in stages. After evaporation we can produce: 9% of skim milk 13% of whole milk This is achieved by boiling the milk under a vacuum. The temperature is below 72C in a falling film on the inside of vertical tubes. And water is removed as vapour. This vapour, which may be thermally or mechanically compressed, is next used to heat the milk which in the next effect of the evaporator. It may be operated at a lower pressure and temperature than the preceding effect. Modern plants may have more effects for maximum energy efficiency. More than 85% of the water in the milk is removed in the evaporator. Evaporators are extremely noisy. Reason is the large quantity of water vapour travelling at very high speeds inside its tubes. SPRAY DRYING Spray drying is the step of atomizing the milk concentrate from the evaporator next into fine droplets. This is done inside a large chamber. There is a flow of hot air in the chamber. The temperature of this air is up to 200C. This flow of air is holed by using either a spinning disk atomizer or a series of high pressure nozzles. The milk droplets are cooled by evaporation. And they never reach the temperature of the air. And these milk droplets never reach the temperature of air. The concentrate may be heated prior to atomization to reduce its viscosity and to increase the energy available for drying. Much of the remaining water is evaporated in the drying chamber. It leave fine powder of around 6% moisture content with a mean particle size ( PACKAGING AND STORAGE Milk powders are immensely more stable than fresh milk. But milk powder is protection from moisture, oxygen, light and heat. It is needed in order to maintain their quality and shelf life. Milk powders quickly take up moisture from air and leading to a rapid loss of quality and caking or lumping. The fat in whole milk powder can react with oxygen in the air to give a off flavor. It happens at especially high storage temperatures. (>30C) Milk powder is packed into either plastic bags or bulk bins. Whole milk powders are often packed under nitrogen gas to protect the product from oxidation and also maintain their flavor and extend their keeping quality. The packaging is chosen to provide a barrier to moisture is air, oxygen and light. Bags also consist of several layers to provide strength and the necessary barrier properties. c HEALTH AND SAFETY Physical hazards Biological hazards Chemical hazards Exposure to heat, cold, and radiation Noise and Vibrations PHYSICAL HAZARDS Physical hazards include exposure to same-level fall hazards due to slippery conditions, the use of machines and tools, and collisions with internal transport equipment (e.g. forklift trucks and containers). How do falls happen? Statistics show that the majority (66%) of falls happen on the same level resulting from slips and trips. The remaining 34% are falls from a height. Slips Slips happen where there is too little friction or traction between the footwear and the walking surface. Common causes of slips are: wet or oily surfaces occasional spills weather hazards loose, unanchored rugs or mats flooring or other walking surfaces that do not have same degree of traction in all areas Trips Trips happen when foot collides (strikes, hits) an object causing you to lose the balance and, eventually fall. Common causes of tripping are: obstructed view poor lighting clutter in your way wrinkled carpeting uncovered cables bottom drawers not being closed uneven (steps, thresholds) walking surfaces In addition to above mentioned reasons collision with transportation vehicles when lifting the packages into the truck also contribute to physical hazards to people working in the processing factory. BIOLOGICAL HAZARDS Exposure to biological and microbiological agents may be associated with inhalation and ingestion of dust and aerosols, particularly in milk powder operations. Dust from the ingredients used in dairy processing and high levels of humidity may cause skin irritation or other allergic reactions. The elaboration of above stated point is that in diary processing plants due to the presence of microbiological agents involved in the milk products can cause infections to employees working there. It can also be seen there that emissions of dust particles from the burning of aerosols used for obtaining energy can also cause respiratory diseases Inhaling of particulates from the milk powder production can also cause respiratory diseases in employees. The present study provides new evidence that workers exposed to milk powder by inhalation are at an increased risk of nasal symptoms, wheezing and breathlessness, and exhibit reduced Spiro metric lung function, even at relatively low air concentrations of milk dust. CHEMICAL HAZARDS Exposure to chemicals (including gases and vapors) typically involves chemical-handling activities related to cleaning operations and disinfection of process areas, in addition to the maintenance of heating (thermal oils). In milk processing factories certain chemicals are used for sanitizing, detergents for cleaning of storage tanks as well as emission of certain gases (CO2, CO, NOX, SO2) in the process of combustion can cause smog which in turn is carcinogenic. As well as emission of CFC’s and NH3 into the air as a result of leakage and stripping of chilling machines when out of use. EXPOSURE TO HEAT, RADIATION AND COLD In the production of milk powder employees are frequently exposed to heat due to heating up of machines and near the evaporation unit. Cold can be experienced by employees in the cooling room for the storage of the milk. In the pasteurization process small amount of gamma rays are used which is dangerous to employees since frequent radiation for small time frequently can also be dangerous as being exposed for a long time. REFERENCES Imported and Manufactured Food Program Inspection Manual – Canadian food inspection agency Manual for safety by Canadian centre for Occupational health and safety Respiratory effects of occupational exposures in a milk powder factory by Sripaiboonkij P, Phanprasit W, Jaakkola MS from the records of US National Library of Medicine. Articles from FAO Corporate Document Repository.

Commodifying Children Through Cartoon

2. Abstract Cartoons are the most frequent, popular and easily accessible source of entertainment to children. Because in today‘s world cartoon industry is one of the most successful and bustling industries in the global market various multinational corporate companies using cartoon in order to attract and influence children to buy their commodity. The present study on ? Commodifying Children through Cartoon: An Anthropological Research on Bangladeshi Children living in Urban Area? ims to find out how various corporate and international company using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions. For gaining in-depth understanding of the situation several anthropological methods such as observation, informal interviews, Participatory Urban Appraisal, Focus Group Discussion, Questionnaire Survey will be carried out for this study and also S econdary data will be used to support the research study.From this study researcher is expecting to find out that there is a relationship between cartoon endorsement and children impulse buying. It means when a children sees a cartoon endorsed products he/she insists to buy the product. Key words: Cartoon, Children, Commodity, Impulse buying, Corporate Company, Popular culture, Globalization. 3. Introduction: In Today‘s World Consumerism is fundamental to society. The marketing industry is integral to the economy and includes countless businesses and corporations that compete vigorously to survive and increase profits.Therefore they must use marketing strategies that will convince people to buy their products. Over the years, marketing strategies have developed into complicated psychologically targeted persuasive techniques for persuading, manipulating, and altering consumer perceptions. Furthermore, as corporations have advanced their understanding of marketing, they have als o begun to follow people‘s social trends and focus their attention on audiences that wield the most power and money. Over the years, this focus has turned toward children. Marketers now see children as potential and ucrative consumers who can be influenced through media to desire certain products and to either buy or persuade their parents to purchase for them. Because most of the children watch cartoon in their leisure time big corporate company are now using cartoon to sell their product. Over the last several years, child-directed advertising has grown exponentially. These increases indicate that corporations believe in their marketing strategies and therefore continue to invest in them to increase their profits. And for good reason: consumers respond.Children spend on average twenty hours in front of TV in a week and see hundreds of advertisement related to child product. In effect, previous researches have shown that when children reach first grade, they have received an average of 50 new toys a year and can recognize approximately 30 name brands. By age six, girls begin immersing themselves into popular culture, while boys already show interest in masculine commercials and violent video games. This immersion of young children into popular culture consequently has some startling effects as children begin to associate themselves with products and demand more materialistic possessions.There are a few grounds or open space left in urban area of Bangladesh in which children can play. As a result children are spending most of their time in home watching TV especially watching cartoon related program. As the numbers of channels have increased in the recent years so as the Cartoon and advertisement related to cartoon which have allowed the companies to directly access their desired target market. In Bangladesh – Cartoon Network, Disney, Nickelodeon, Pogo and Disney XD provide such platform to the companies to reach the children market.Marketers adve rtise their products through different cartoon characters and promoting different premium offers which make the children to buy these products instantly. Cartoon has become one of the main sources of their entertainment. Accordingly, the cartoon industry is one of the most successful and bustling industries in the global market. Because cartoon has become one the main source of entertainment all around the world various company using cartoon, cartoon characters to sell their product. Today every child is trying to emulate the characters from which they get inspired and pushing themselves to be like them in every manner.If we follow a routine of a child, we can clearly observe that a child wakes up in the morning wearing Disney character Pajamas, roll out of bed sheet having some licensed character on it, his toothbrush and everything covered in his favorite cartoon characters and even in his breakfast he eats up cake or cereal packed in some cute cartoon box. Strapping his Ben Ten b ackpack he moves to school but this commercialism even does not stop in school boundaries. In today‘s world kids have more independence in making their decisions as compared to the earlier generations and they can influence their parents to buy what they like.Parents are spending more on their children these days because they have more disposable income in their hand due to smaller family size and dual incomes. So marketers are trying to catch the attention of children using different means like cartoon, cartoon related figure and advertisement to increase sell. In this research, researcher will try to find out how various corporate and market oriented company using cartoon to immerse young children with commodity(=products) and into popular culture and what kind of effects as children begin to associate themselves with more materialistic possessions.Researcher will also try to show how corporate company using globalization (in this case especially cartoon industry) to their a dvantage to produce a popular culture in order to increase their product sell. The present research proposal is contented in the following way: In 1st part, abstract, introduction, and background of the study, in 2nd part, conceptual and theoretical framework, statement of the problem, objective of the study, rationale of the study and finally research methodology, time plan are discussed. 4.Problematization: Background of study and Literature Review: Today‘s children are the future of the tomorrow. So basically the future depend on how children grow up, that‘s why it‘s important to know what kind of environment they‘re living in and what kind of mentality they‘re developing. If they don‘t learn how to treasure various social and cultural norms including family and friendship and if they grow up in the world of falsehood and consumption there is a possibility that they will become a doll of the corporate world.Bangladesh has a population of 160 mi llion and 73 million or 44 percent of the total populations are children. The total area of Bangladesh is 1,47,570 square km so it‘s a one of the densely populated area in the world. The urban area in Bangladesh is even more densely populated than the rural area and the numbers of urban people are increasing everyday as people from rural area coming to find a place to live in urban area. So there is a competition among people to occupy open space as there are almost no place left in residential area.As people occupying more and more open space and playground, children in urban area have few places left to play. They have to compete with each other to more and more to play in the ground. Therefore most of the children have no choice but to stay in the home and amuse themselves with electric media like TV, computer, video games etc. As the number of the channels grows in Bangladesh so are the cartoon channels. They spending countless hours in front of TV and watching various car toons like Doraemon, Pokemon, Ben 10 just by clicking their remote control.Various corporate company now aware of the situation where children spend a substantial amount of their time watching cartoon and they‘re now trying to use cartoon to take advantage of children. Marketers now see children as potential and lucrative consumers who can be influenced through advertising media to desire certain products and to either buy or persuade their parents to purchase for them. So now they‘re promoting cartoon which will specifically endorse their commodity.Furthermore, children, unlike adults, do not have the critical thinking and analytical skills necessary to make informed decisions and analyze situations; thus they are more vulnerable to manipulations that could harm them. Now the situation is reaching an alarming stage. Children are very willing to buy and associated themselves more with the product that have their favorite cartoon character with it. They are now engulfing themselves in the sea of commodity without realizing it.Although it is natural for society‘s values to change, it is unacceptable that mass marketing and corporate manipulations force society in the direction of carelessness and superfluity. Children's values are degrading into insignificance as they are manipulated into believing the messages corporations advertise. In the following section researcher will try to review some of the existing literature related to child consumerism and globalization. Born to Buy – Juliet B. Schor ?Born to Buy‘ is an excellent book written by Juliet B. Schor.This book is a major contribution to our understanding of a contemporary trend and its effects on the culture. Marketing targeted at kids is virtually everywhere — in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and tele vision. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, examines how marketing efforts of vast size, scope, and effectiveness have created â€Å"commercialized children. Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. Selling Out Childhood – Kiku Adatto In this article Kiku Adatto reveals that advertising for children has been changing rapidly. Where 25 years ago marketing children‘s products revolve around ? innocence of the child‘ now it is not selling innocence but the selling out of innocence.Today‘s advertisement and market strategy even involve teen nude and sexuality, Teen Vogue is the perfect example for this perspective. She shows how image especially photograp hy‘s theme has change since World War 2 and how image carries subliminal message and how does corporate company use it to sell their product among children. When Childhood Gets Commercialized Can Childhood Be Protected? –Juliet B. Schor In this excellent article Juliet B. Schor shows how childhood is being commercialized through media ( TV, cinema, radio, advertisement, internet etc) and she also turn our attention to how corporate power spends billions of dollars to ommodify children, how this corporate company influence government to stop taking preventive public policy regarding child safety. Consuming Kids: The Hostile Takeover of Childhood – Susan Linn In Consuming Kids, psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call â€Å"the kid market,† taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the focus of a marketin g maelstrom, targets for everything from minivans to M counting books.All aspects of children's lives—their health, education, creativity, and values—are at risk of being compromised by their status in the marketplace. Globalization and Children: Exploring Potentials for Enhancing Opportunities in the Lives of Children and Youth. –Natalie Hevener Kaufman and Irene Rizzini In this book Natalie Hevener Kaufman and Irene Rizzini explore and explain how children have been excluded from our conceptualization of the world and our research about globalization.The contributors represent a variety of perspectives from different disciplines including anthropology, sociology, psychology, politics, international relations, law, and economics. Writers argued that Since today we look at the world from the vantage point and the sensibilities that came only through difficult conflicts about children and the meaning of childhood, unpacking those experiences will help us to bette r understand how other cultures are likely to react as their children become part of the forces altering the world everywhere today. Globalization (a Public Culture Book) – Arjun AppaduraiEdited by Arjun Appadurai this book is a collection of essays which makes a striking intervention in the increasingly heated debates surrounding the cultural dimensions of globalization. This books includes discussions about what globalization is and whether it is a meaningful term. Seeking an alternative to the dead-end debate between those who see globalization as a phenomenon wholly without precedent and those who see it simply as modernization, imperialism, or global capitalism with a new face, the contributors seek to illuminate how space and time are transforming each other in special ways in the present era.They examine how this complex transformation involves changes in the situation of the nation, the state, and the city. While exploring distinct regions—China, Africa, South America, Europe—and representing different disciplines and genres—anthropology, literature, political science, sociology, music, cinema, photography—the contributors are concerned with both the political economy of location and the locations in which political economies are produced and transformed.Apparently all the literacy discussed earlier focus on how media and globalization affect children but they did not focus on the idea that there might be a relation between cartoon endorsement and impulse buying and how various corporate and international companies using cartoon to immerse children into popular culture so that children will associate themselves with commodity. 5. Conceptual and theoretical framework For this study researcher is going to use various theoretical concepts. These concepts are drawn from various theorists.Researcher is mainly going to use Karl Marx theory on Media and commodity and also Arjun Appadurai‘s concept of ? Globalizationâ⠂¬Ëœ. First researcher is going to introduce and define the concept then researcher will try to show how they‘re related to each other and to the research problem and finally researcher will try justify why he‘s using these concepts. Cartoon: In this study researcher only going to refer certain type of shows as cartoon. Researcher define cartoon as, ? The two-dimensional illustrated visual art which is created to show on media (especially TV and internet) and supposedly to entertain children is called cartoon?.Researcher for the purpose of this study also called Japanese animation as cartoon. Biologically, a child (plural: children) is generally a human between the stages of birth and puberty. The United Nations Convention on the Rights of the Child defines a child as â€Å"a human being below the age of 18 years unless under the law applicable to the child, majority is attained earlier†. Children generally have fewer rights than adults and are classed as not able to make serious decisions, and legally must always be under the care of a responsible adult.For this study researcher refers child as anyone whose age is between (3. 5-12) years. Children: Capitalism and Corporate Capitalism: Capitalism is an economic system that is based on private ownership of the means of production and the production of goods or services for profit. Other elements central to capitalism include Capital accumulation and often competitive markets. Corporate capitalism refers to a capitalist marketplace characterized by the dominance of hierarchical, bureaucratic corporations, which are legally required to pursue profit.Commodification: By Commodification researcher refers to the process by which something which does not have an economic value is assigned a value and hence how market values can replace other social values. It describes a modification of relationships, formerly untainted by commerce, into commercial relationships in everyday use. Market: In capitali st society market is one kind of system where parties engage in exchange and usually these exchanges is conducted through money. There are usually two kinds of parties that mainly participate in market – 1. Buyer. 2.Seller Popular culture is a hopelessly commercial culture. It is mass produced for mass consumption. Its audience is a mass of non-discriminating consumers. The culture itself is formulaic, manipulative. It is a culture itself which is consumed with brain-numbed and brain-numbing passivity. Popular culture undermine folk culture in order to industrialized and commercialized society. Popular Culture: Globalization: Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.Put in simple terms, globalization refers to processes that promote world-wide exchanges of national and cultural resources. Advances in transportation and telecommunications infrastructure, including the ri se of the Internet, are major factors in globalization, generating further interdependence of economic and cultural activities. In 2000, the International Monetary Fund (IMF) identified four basic aspects of globalization: trade and transactions, capital and investment movements, migration and movement of people and the dissemination of knowledge.For this the purpose of this study researcher going to mainly focus on effects of the first two aspect of globalization. By ? imagined world‘ researcher refer to the community of people where they belief to have same culture. An important fact of the world we live in today is that many persons on the globe live in such imagined ? worlds‘ and not just in local communities and thus are able to contest and sometimes even subvert the traditional or indigenous mentality that surround them. Imagined World:Mediascapes: ‘Mediascapes' refer both to the distribution of the electronic capabilities to produce and disseminate informati on (newspapers, magazines, television stations, film production studios, etc. ), which are now available to a growing number of private and public interests throughout the world and to the images of the world created by these media. These images of the world involve many complicated inflections, depending on their mode (documentary or entertainment), their hardware (electronic or pre-electronic), their audiences (local, national or transnational) and the interests of those who own and control them.What is most important about these mediascapes is that they provide (especially in their television, film and cassette forms) large and complex repertoires of narratives and images to viewers throughout the world, in which the world of commodity is produced. What this means is that many audiences throughout the world experience the media themselves as a complicated and interconnected repertoire of print, celluloid, electronic screens and billboards. As a result the lines between the Ã¢â‚¬Ë œrealistic' and the fictional landscapes they see are blurred. Mediascapes ‘ produced by private company tend to be image-centered, narrative-based accounts of strips of reality, and what they offer to those who experience and transform them is a series of elements (such as characters, plots and textual forms) out of which scripts can be formed of imagined lives, their own as well as those of others living in other places. Karl Marx Marxist theory emphasizes the importance of social class in relation to both media ownership and audience interpretation of media texts.Whilst content analysis and semiotics may shed light on media content, Marxist theory highlights the material conditions of media production and reception. Marxist ‘critical theory' exposes the myth of ‘value-free' social science. Marxist perspectives draw our attention to the issue of political and economic interests in the mass media and highlight social inequalities in media representations. Marxism helps to situate media texts within the larger social formation.Marxists view capitalist society as being one of class domination; the media are seen as part of an ideological arena in which various class views are fought out, although within the context of the dominance of certain classes; ultimate control is increasingly concentrated in monopoly capital; media professionals, while enjoying the illusion of autonomy, are socialized into and internalize the norms of the dominant or popular culture. Mass media research in this fundamentalist tradition interprets the ‘culture industries' in terms of their economic determination.According to this view, ‘the contents of the media and the meanings carried by their messages are†¦ primarily determined by the economic base of the organizations in which they are produced'. Consequently, ‘commercial media organizations must cater to the needs of advertisers and produce audience-maximizing products. The base/superstructur e model as applied to the mass media is associated with a concern with the ownership and control of the media. The ideological operation of the mass media in the West contributes to the reproduction of the capitalist system.Neo-Marxist stances have typically come to grant more active roles to audiences. As Curran et al. put it, whilst dominant meaning systems are seen as ‘molded and relayed' by the mass media, they are also seen as ‘adapted by audiences and integrated into class-based or â€Å"situated† meaning systems'. Researcher found both traditional Marxism and Neo-marxism perspective useful. So researcher is going to use both perspectives simultaneously. Arjun AppaduraiThe central problem of today‘s global interactions is the tension between cultural homogenization and cultural heterogenization. A vast array of empirical facts could be brought to bear on the side of the ‘homogenization' argument, and much of it has come from the left end of the s pectrum of media studies and some from other, less appealing, perspectives. Most often, the homogenization argument subspeciates into either an argument about Americanization/globalization, or an argument about ‘commoditization‘, and very often the two arguments are closely linked.There will always be a fear in general public about cultural absorption or homogenization. The complexity of the current global economy has to do with certain fundamental disjunctures between economy, culture and politics. An important fact of the world we live in today is that many persons on the globe live in such imagined ‘ worlds' and not just in imagined communities, and thus are able to contest and sometimes even subvert the ‘imagined worlds' of the official mind and of the entrepreneurial mentality that surround.Because researcher‘s one of the main theme in this research is on about the effect of globalization and how corporate company use globalization to expand the ra nge of their product sell researcher found that Arjun Appadurai‘s concept of ? Mediascapes? is very relevant to this research. The main form of entertainment for Bangladeshi children living in Urban Area is watching Cartoon. Because children rely on cartoon for entertaining purpose these cartoon are made in such a way that children are inspired to buy the commodity show in these cartoons.These types of cartoon shows are usually sponsored by corporate company. They use highly advanced market and advertising strategy in cartoons to sell their commodity among children and expand their market zone. These corporate companies use globalization in their favor and try to inject certain kind of notion in children which undermine tradition cultural value and encourage children to think that they belong to popular culture and to an imagined community- The community where the protagonist of the cartoon lives.Because children tend to think that they belong to popular culture and to an imag ined community they tried to buy products that are shows in cartoons. So as we can see the main theoretical concept researcher using are related to each other in a deep level and they are also related to research problem. 6. Statement of the problem Cartoons are the most frequent and easily accessible source of entertainment which we provide to our children. With the vastness of media and extension of channels, it has become easier for children to watch their favorite cartoons on a single click and at he same time it has become more convenient for parents to provide children with this all-time favorite activity of theirs. Time which was previously spent by children in outdoor activities is now replaced, as now they can be found glued to the TV sets for long hours, peering at all sorts of cartoons, mostly without the supervision of elders who are mostly unaware that this might have certain effects on their psychological development later on displayed in their behavior patterns. Child ren‘s values are changing in accordance with the messages major corporations send through cartoon and its related advertising.Major corporations can use their power, money, and influence to sculpt society through advertisements and promote the value systems that will allow them to gain more profit by bombarding consumers with advertisements and connecting their products to certain feelings such as hipness or luxury. The strategy uses peer pressure and an acceptance factor to manipulate children into believing that if they buy product related to cartoon character they will be accepted. Advertisers use such connections to generate consumers‘ mental perceptions of their surroundings, which ultimately influences societal views.Adult consumers are less vulnerable to these advertisements and do not as readily modify their beliefs in accordance; young children, however, are more susceptible to their lure. Thus cartoon and its related advertisers persuade children to disregard t heir values and accept the new values that corporations formulate for them. Although all generations modify their values and beliefs, today's society is accepting and glamorizing current beliefs that are not only superficial—they are immoral. These beliefs are immoral because they disregard the qualities that make people caring and involved.Instead individuals become obsessed with consumption and rashness. Although it is natural for society‘s values to change, it is unacceptable that mass marketing and corporate manipulations force society in the direction of carelessness and superfluity. Children's values are degrading into insignificance as they are manipulated into believing the messages corporations advertise. Children are focusing more on materialism and forgetting and discrediting deeper, more intimate aspects of life such as family and friendship. Being a good person, being well-liked, being a good friend is no longer basic.Instead, consumerism has taken basic va lues of human goodness and warped them into being products in need of labels. To fit in and to be cool, children must wear certain brands or have a certain number of things. The evidence related to this issue is not hard to find. If we follow a routine of a child, we can clearly observe that a child wakes up in the morning wearing Disney character Pajamas, roll out of bed sheet having some licensed character on it, his toothbrush and everything covered in his favorite cartoon characters and even in his breakfast he eats up cereals packed in some cute cartoon box.Strapping his Ben Ten backpack he moves to school but this commercialism even does not stop in school boundary. Nowadays every food company is using some branded characters which gets associated with the company and hence promote the company name. The character of Doraemon is used to advertise the Prince‘s brand food product. Similarly KFC is using the character of Colonel Harland Sanders to promote its brand name. Mos t of the campaigns which became popular in children consisted of branded characters— characters which are used to promote the company products.There is a vast quantity of research that has been performed regarded children, some of them are -violence in mass media and their effects on children, psychological and behavior disorder in children watching TV- but there is not a single research has been done regarding how various corporate and international company using cartoon in their benefit to increase their product sell and also there is very little research has done in Bangladesh regarding this issue.This research will recommend strategies and measures, based on empirical findings, that will helpful to policy maker and law-enforcers to come up with new idea and law that will minimize the problem that have stated in this proposal and will also be helpful to parents who are most concern for their children. Hopefully this study will create some new perspective and knowledge that will help future researchers and educators in their studies. 7. Objectives of the study:The main objective of this study is to find out how various corporate and international companies using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions. The specific objectives of this study are to find out? how corporate company use cartoon to increase their product sell ? if there is a relation between cartoon endorsement and impulse buying. ? the effects of popular culture on children ? the effect of globalization on children 8. Rationale of the study:There is a vast quantity of research that has been performed regarded children. Children are frequently studied with regard to how the media influences. Most research in this area focuses on how television, movies, music, and video games affect children and adolescents, but relatively little research have bee n done on the link between cartoon endorsement and impulse buying and how various corporate and international company using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions.Also there is not a single piece of anthropological research has done in Bangladesh regarding how cartoon effect children mind‘s to buy more product. Based on empirical findings, the study will recommend strategies and measures that may be helpful to policy maker and law-enforcer to enforce laws that will minimize the problem and also to parents who are most concern for their children. 9. Research design and methods 9. 1 Assumptions about methodology: This study will follow a quantitative and quantitative research method by which the research will be completed systematically.Theoretically this study is based on Marxist media theory which highlights material conditions of media production and reception and Appadurai‘s concept of ? Mediascapes? which shed lights to how corporate company use globalization to expand the range of their product sell. So in the fieldwork, the relation between cartoon endorsement and children impulse buying, and the information about effects of media and globalization will be collected. Because this research problem is an observable phenomenon the researcher can assume that most of the research methodology that will be used in this research will rely on observation. . 2 Sources of Data: Collection of data is essential for any anthropological research. For the purpose of this study researcher will collect data from different sources which can be grouped into two categories: ? Primary Sources ? Secondary Sources 9. 2. 1. Primary Sources: Primary source of data will be collected for this research for the specific purpose of addressing the problem at hand. That means all data that researcher will collect date directly fro m children, their parents, market and advertising specialist and shopkeeper. 9. 2. 2 Secondary Sources:For this purpose of the research data will also be collected from the secondary sources such as various books, various journals, research works, government publications , census etc. 9. 3 Selection of the study area: 9. 3. 1 Researcher has choosen Mirpur Thana under Dhaka district as study area. There are several kindergarden, elementary schools and shopping malls located in Mirpur and it‘s easy to reach Mirpur because of the various transportation facilities. Mirpur is chosen because researcher will be able to visit different school, malls and neighborhoods pretty easily. . 4 Data Collection Form Primary Sources: 9. 4. 1. 1. Observation Observation is a well-defined methodological component in anthropology. It involves establishing rapport with the research population. The researcher will try to build close relationship with children, children‘s parents and shopkeepers who sells child product. Through observation researcher will try to see how child reacted to product which is associated with their favorite cartoon character and their parent‘s reaction toward their children and shopkeeper strategy to attract children. 9. 4. 1. 2.Focus Group Discussions (FGDs) Focus group discussions will be held in the study area. The objective of these sessions is to collect appropriate and intensive information and create space for target people to discuss and explore issues pertinent to this research proposal. 9. 4. 1. 3. Case Study A case study involves the in depth study of a single example of whatever it is the researcher wishes to investigate. In this study, case study method will be used for focusing the data especially what parents have to say about their children behavior when it comes to the product related to cartoons. . 4. 1. 4. PUA (Participatory Urban Appraisal) This method is now popular in rural development sector. Because Participatory Urb an Appraisal ? emphasizes local knowledge and enables local people to make their own analysis of the problems they face and to identify their own solutions? this tool will help research to find out parents strategies regarding how they cope with their child‘s unreasonable pester for buy commodity and how they plan to discourage children from buying product. 9. 4. 1. 5.Questionnaire Survey This method is an appropriate method to get the required information. A set of questionnaire will be prepared to conduct the field survey. In the present study data will be collected from structured questionnaire. 9. 4. 1. 6. Field Notes: Taking field notes is a field technique which allows researchers to produce a lot of data. During the fieldwork the researcher will keep a notebook which will record a lot of data. 9. 4. 1. 7. Tape Recording: There will be a lot of information that might not be possible to write down on the spot.In this situation the researcher will use tape recorder to reco rd the information. 9. 4. 1. 8. Visual Technique: Different visual techniques such as taking picture, diagram, or video clips will be used to collect data and later explaining situation. For this purpose researcher will use a video camera. 9. 4. 2 Sample Size and Selection of Sample: 9. 4. 2. 1. It is important to select that population which share common characteristics so researcher will select middle and lower middle class children of age ranging from 3. 5 to 12 years as the spend most of their time in front of TV.The sample size of the questionnaire survey will include three kinder garden schools and 30 households 9. 5 Data Analysis and Report Preparation: 9. 5. 1. After completion of the initial search, the materials will be screened and preliminarily data will be sorted out on the basis on broad subjects. Each document will be summarized with a view to eliciting the major findings. 9. 6. Scope and limitation of the proposed research: 9. 6. 1 There will be limited time for this study which will not allow the researcher to study most of the children living in the Mirpur.There is a strong possibility that researcher will get bias response in some of the answers although care will be taken to word when selecting question. A few quantitative findings may have to be drawn on selfestimated data, which may not be very reliable. 10. Timeframes: Activities Fieldwork (Data Collection from primary & secondary sources) Data Processing Data Analysis Writing Revision for submission Print bind & Submit Month May/2013 May/2013 May/2013 May/2013 May/2013 June/2013 Date 1-18 19-22 23-25 26-29 30-31 1st June

Human Resources Constructive-Dismissal Report Essay

Message It has come to my unfortunate attention that a former employee has made a discrimation-focused legal claim against our company. My goal is to define â€Å"constructive dismissal†; explain the legal mandates to which it may be attributed; discuss the merits—or lack—of it; and offer future mitigative actions to avoid such claims. Constructive Dismissal—Defined Before delving into a serious discussion of the former employee’s claim, it is important to understand the legal construct upon which it has been founded; this construct is referred to as â€Å"constructive dismissal.† Constructive dismiissal refers to an employee compulsion to terminate any working relationships with an employer. The impetus for the termination is an employer’s willful intent to create a hostile or unbearable working condition. Legally speaking, constructive dismissal is, then, tantamount to involuntarily separating the employee from the company (United States Department of Labor, 2012). There are three standards that must be considered when adjudicating whether a situation falls within constructive-dismissal grounds. They are 1. Intolerable Conditions 2. Objective Standard 3. Employer Knowledge and Intent The adjective in the first standard is important, because it makes the distinction between undue working conditions that are unbearable for a reasonable person and a process change that may be inconvenient for the  employee but is not intolerable. Trival matters such as changing a computer from a PC to a Mac, are exmempt from this standard, since these frustrations are a normative in all areas of employment. The second standard establishes a consensus on what is considered intolerable. It is defined as a work environment in which a reasonable person would feel compelled to quit. The third standard is also important, because it clearly indicates that the employer must know that changes that it is implementing create an intolerable environment, and it does so with the intent of compelling an employee to quit as opposed to implementing changes that are motivated by a substantiated business need (Turner v. Anheuser-Busch, Inc., 1994). Please note that constructive dismissal does not necessarily imply discrimination (though it is almost always discrimination based), since it can apply to both those in a protected class or outside it. The ex-employee charges that the schedule change for the production department was an unreasonable action on the company’s part and resulted in her being forced to work on a holy day of her religious persuasion. Resultantly, she charges that she felt compelled to quit, which is why she has filed a constructive-discharge claim against the company. Constructive-Dismissal and Attendant Legal Mandates More than just creating such a toxic environment, when the working condition creates an undue effect based on the employee’s race, ethnicity, gender, national origin, or religion. the Title VII of the Civil Rights Act applies and sets forth: â€Å"(1) to fail or refuse to hire or to discharge any individual, or otherwise to discriminate against any individual with respect to his compensation, terms, conditions, or privileges of employment, because of such indviduals’race, color, religion, sex, or national origin; or â€Å"(2) to limit, segregate, or classify his employees or applicants for employment in any way which woulld deprive or tend to deprive any individual of employment opportunities or otherwise adversely affect his status as an employee, because of such individual’s race, color, religion, sex, or national origin† (Equal Employment Opportunity Commission, 2012). An amalgamation of undue effect and discrimination of a protected class engenders â€Å"disparate impact† (Equal Employment Opportunity Commission, 2012) Employment separation due to disparate impact explicitly applies to the following sections of Title VII of the Civil Rights Act of 1964. The onus of proof is placed on the claimant. This person must do the following:  Ã¢â‚¬Å"(i) a complaining party demonstrates that a respondent uses a particular employment practice that causes a disparate impact on the basis of race, color, religion, sex, or national origin and the respondent fails to demonstrate that the challenged practice is job related for the position in question and consistent with business necessity; or â€Å"(ii) the complaining party makes the demonstration described in subparagraph (C) with respect to an alternative employment practice and the respondent refuses to adopt such alternative employment practice. â€Å"(B) (i) With respect to demonstrating that a particular employment practice causes a disparate impact as described in subparagraph (A)(i), the complaining party shall demonstrate that each particular challenged employment practice causes a disparate impact, except that if the complaining party can demonstrate to the court that the elements of a respondent’s decisionmaking process are not capable of separation for analysis, the decisionmaking process may be analyzed as one employment practice. â€Å"(ii) If the respondent demonstrates that a specific employment practice does not cause the disparate impact, the respondent shall not be required to demonstrate that such practice is required by business necessity. â€Å"(C) The demonstration referred to by subparagraph (A)(ii) shall be in accordance with the law as it existed on June 4, 1989, with respect to the concept of â€Å"alternative employment practice†. â€Å"(2) A demonstration that an employment practice is required by business necessity may not be used as a defense against a claim of intentional discrimination under this subchapter. â€Å"(3) Notwithstanding any other provision of this subchapter, a rule barring the employment of an individual who currently and knowingly uses or possesses a controlled substance, as defined in schedules I and II of section 102(6) of the Controlled Substances Act (21 U.S.C. 802(6)), other than the use or possession of a drug taken under the supervision of a licensed health care professional, or any other use or possession authorized by the Controlled Substances Act [21 U.S.C. 801 et seq.] or any other provision of Federal law, shall be considered an unlawful employment practice under this subchapter only if such rule is adopted or applied with an intent to discriminate because of race, color, religion, sex, or national origin† (Equal Employment Opportunity Commission, 2012). Although constructive dismissal is not directly referred to in the Civil Rights Act, it is clearly implied, since such a dismissal normally is directed at protected classes of individuals. When combined with disparate impact, constructive dismissal will fall under the purview of the Civil Right Act, and both are legally actional behaviors that the federal government will pursue through legal action and fines. It should be noted that the level of requisite integrity of constructive-dismissal claims can vary from state to state. For example, Washington extends a protected-class status to gays, lesbians, bisexual, transgender, or intersexed people, whereas Arizona extends no special class status to them. A constructive-dismissal claim due to sexual orientation in Washington would be considered; in Arizona, such a claim would not be considered. Furthermore, such a claim would face significant challenges if  appealed to federal levels, since federal laws offer no protection against discrimination based on sexual orientation (Human Rights Campaign, 2012). In addition to constructive dismissal, the ex-employee charges that the schedule change infringed on her right to practice her religion, since she believed that she was required to work on a holy day. The Title VII Act explicitly prohibits discrimation based on religious affiliation. Constructive-Dismissal Merits The ex-employee’s claim does not satisfy constructive-dismissal, disparate-impact, and discrimination prohibitions. The facts of this case clearly indicate this. Let us apply this individual’s claim to the standards required for each prohibition. First, for constructive dismissal, our company must create a hostile environment for the sole purpose of compelling the employee to quit. The ex-employee believes that the schedule adjustment, which required 12-hour days for four days a week and with three days off, created a hostile environment. This particular aspect of this individual’s claim fails this test for a few reasons: 1) Business growth motivated the schedule adjustment, not malice; 2.) the schedule adjustment applied to the most affected department, which is production, since it is tasked with keeping up with the increased demand for our products; and 3.) we provided employees of that department schedule options; we did not constrain them to work on specific days that happened to be days of observance for their religion. Considering the schedule flexibility offered, if the ex-employee worked on a holy day, it was out of choice, not compulsion on the part of our company. Another implication in the above argument is that a different department did not have its schedule adjusted. As indicated above, we adjusted the schedule for the department that is directly affected by the business growth—the production department. There is no impetus for us to adjust schedules for the human-resources department, for example. Second, for objective standards, courts have repeatedly ruled that constructive dismissal is applicable if we create an environment that is so heinous, a reasonable person would quit. I have just indicated that our schedule adjustment was motivated by business need, not malice toward a particular individual or religion. All of the other employees took advantage of the schedule opportunity offered and chose days to work that were appropriate for their needs. There have been no other complaints of being forced to work or being unable to work on a non-holy day. Based on the scenario, it would not be reasonable to quit one’s job. Third, for employer knowledge and intent, it is true that we knew that the increase in business might have caused an impact on certain employees’ lives. We proactively remedied this situation by offering such a flexible schedule, with employees making their own choice of what days they would and would not work. Employees have nearly half their workweek off. There is no reason for an individual to work on a holy day. Also, our only intent was to meet our customers’ needs, so we adjusted our business processes to effectively do so. The underlying concern is that our actions were motivated by this individual’s religion. There is no tenable evidence to support such a concern. We hire a range of people with different religious beliefs. Some are unwilling to work on Sundays. Others are unwilling to work on Saturdays. Some require prayer at various points during the day. Where reasonable, we have always provided accommodations for such observances, and we did so with our schedule adjustment. There was no targeting of any religion. There is no veracity to the ex-employee’s claims. The company must respond to these charges. It can do so in one of three ways: 1. The company can ignore the facts of this scenario and accept that the ex-employee’s claims have merit and can then move to placate the ex-employee in a few ways: a. Rehiring the ex-employee and paying her retroactive pay for the time she did not work, b. Not rehiring the ex-employee but  offering a settlement to avoid a protracted legal scenario, or c. Rehiring the ex-employee and accommodating her schedule requests (Palopoli, 2011). 2. The company can enter into arbitration with the ex-employee to discuss the facts of the scenario, with the intention of arriving at an equitable solution that will placate the concerns of the ex-employee and the company (EEOC, 2012). 3. The company can refute the charges in a court of law, especially after the findings of an investigative company effort denote no actual discrimination or the appearance of it (Cruz, Padilla, & Narvae Law Firm, 2011). There are caveats to each of these responses, however. For Response 1, this action is a clear company admission of its culpability in discrimination within its organization. It is an unbalanced response, since it placates the ex-employee but tarnishes the name of the company. Furthermore, acquiescing to the ex-employee’s claims by adjusting the schedule may very well set an inappropriate expectation for other employees. An influx of schedule requests based on employees who invoke their religious preferences would thwart the purpose of the schedule request, which is to meet customer demand. For Response 2, the results of an arbitration hearing are legally binding and normally are a mitigative step against taking up the matter in a court of law. There is a likelihood, no matter how remote, that arbitration will result in our company’s acquiescing to the ex-employee’s claims. This eventuality can result in financal loss due to paying exorbitant sums to the ex-employee for what would amount to silencing her criticism of our company. Or if the results of the arbitration fall in line with the company’s wishes, the negative image that the ex-employee may generate would harm recruiting efforts of candidates or customers who increasingly place value on companies that demonstrate social responsbility toward people and its surroundings. For Response 3, the judgment in a legal case can be binding. There may be a remote possibility that our company may not vindicate itself fully in court. Because of the facts of the case, it would be reasonable to expect that our company would appeal. However, the cost to contend with the ex-employee in court may be prohibitively high. And even if our company emerges victoriously, the result would not constrain the ex-empoyee from tarnishing our company’s name in the marketplace. Based on the eventualities listed above, the viable course of action is Response 3. The actions of our company are sufficiently supported to provide a solid response in a legal setting. The likelihood of not prevailing in court is minimal. And although the opportunity cost to following this route is devoting funds unnecessarily to a baseless claim, vindication in court may very indicate to others who choose to bring dubious claims that our company will respond indignantly to these affronts to our company’s reputation. Responding to the baseless claim by pursuing the matter in court is a tenable position, since our anti-discrimination policy is clear. (In allusion to a subsequent section, the clarity of the policy does not imply that it has been adequately explained to prosepctive and current employees; a training program offered to our recruiting staff will resolve that matter.) Our greatest defense is in presenting this policy as evidence to the court. The policy clearly indicates that the company respects religion as a protected class and makes every effort to accommodate religious rites as long as they do not present an undue contravention of company operation (HR Info Center, 2009). A court-centered legal response to this claim is preferable also because of the investigative process that is extant within our anti-discrimination policy. The ex-employee did not provide our company an opportunity to investigate the claim before she resigned her position. The only indication that a problem existed was when the EEOC delivered the complaint to our company. Our investigative processes clearly demonstrate the thoroughness  and seriousness that our policy devotes to discrimination complaints. Multiple layers of leadership are involved in the process, and many employees are interviewed to determine if they shared the same sentiments. The investigative process is also confidential, and the results are shared with no entity without a need-to-know basis. Furthermore, the investigative process has corrective action built in if there is a determination of discrimination against the employee making the complaint. It also has a built-in anti-retaliation policy, regardless the result of the complaint. Our company can provide documented evidence of our response to past complaints as well as the company’s disposition toward employees after the resolution of these complaints. Demonstrating the company’s follow-through efforts that the ex-employee did not avail herself of will provide substantial support of our contention that we are committed to operating in a discrimination-free environment (Kleiner Perkins Files Legal Response To Gender Discrimination Suit, Denies â€Å"Each And Every Material Allegation, 2012). Another reason why pursuing this matter in a court of law is appropriate is that our company can demonstrate our commitment to investing in the community in which we operate, a diverse community. Our company currently provides several millions of dollars in tax revenue to the community, revenue from which all members of the community benefit. But more than tax revenue, our company provides financial support to various groups in the community: religious-based groups, gay-and-lesbian groups, black-focused groups, and women-centered groups. Our commitment to financially supporting the community is a potent response by itself to the baseless claima against us. Logically speaking, it would be nonsensical for our company to expend money for these community-focused endeavors while practicing discrimination against the very members of the groups that benefit from our financial support (Response to discrimination claims, 2007).

Selected Tips On Writing a Competent Sports Essay

Selected Tips On Writing a Competent Sports Essay What Is a Sports Essay? Sports essay is a piece of writing which contemplates expressing an opinion about an issue related to sports. There is a wide range of topics which a writer can address. Sport is usually concerned with physical effort and specific skills which form the basis for the competency among different actors longing for entertainment. It contemplates engagement between the people, setting the rules of a game, provision of equipment, promotion, and operations with media. Consequently, it refers to different spheres of social life. In its turn, it creates the space for sharing integral ideas and starting a discussion. From Where to Start? Before writing an essay on sports, the author should identify the purpose of writing. The object defines the style and the writing details of the article. Firstly, there are informative essays, which describe the particular event or its significance for the life of people. For example, one can write a piece on the history of the NBA and the effect of it on the modern culture. Secondly, there are persuasive essays which aim to convince the reader of something related to sports. The example can be the work arguing that athletes should not be suspended from competitions for the whole life because of drugs or doping. Another type is an opinion essay. The purpose of such a composition is to convey the notion about sports events. For instance, one may argue for his or her favorite kind of sport or declare the unnecessity of video assistance for referees as it may harm the spectacularity of the matches. The last kind is about comparing sports or the significant figures in different games. As the sports contemplate rivalry and competence, there are always debates on who is better. For example, a person can contrast the performances of different stars, in particular, a comparison between Kevin Durant and Lebron James in the NBA, or Messi and Ronaldo in soccer. These are central kinds of essays that may help learners choose the theme and direction of writing. What Topic to Choose? The choice of topic is not limited to the purpose. The writer can think over the sphere of connection of sport to the human life. Moreover, competition is an excellent source for studying leadership or management. There are a lot of sports teams, and behind every united group, there is a manager. His or her skills can be observed to outline leadership. However, the most often used topics relate to worldwide events, most popular sports, problems referring to game rules, the significance of teams, players or managers, and comparison of different sports: FIFA World Cup and Its Meaning for the Modern Society; Who Did More Contribution to Basketball Lebron James or Michael Jordan? Some Sports Are Dangerous and Should Be Restricted; Drugs and Doping in Sports; Should Violent Kinds of Sports Be Broadcasted on TV? Why Should the Government Support National Sport and Its Proliferation? Should Games Be Used for Commercial Purposes? How Sports Affect Children and Their Development? Before writing, a person should know that the topic would be interesting for him or her and the audience. Following, the writer should try to avoid the trivia issues as they may not be suitable for the audience. These are examples of undeveloped topics: Sport Is Good for Everybody; Michael Jordan Is the Best Athlete in the World; The Impact of Squatting. With the definition of the topic of an essay, the next stage comes. It refers to the pre-writing tips. They are the guarantees that the article would have suitable content, firm evidence, and precise structure. Where to Start a Research? As soon as the topic was chosen, the next step is to evaluate the subject and the latest events concerning the subject. For example, if the essay is about soccer, the writer may apply to the most recent developments relating to the World Cup. Reference to the latest events can be a sign of awareness of the issues and in-depth knowledge about the subject. However, prior to any writing, severe research is needed. The research part would ensure that the paper would have strong arguments backed by the statistics or facts. By that, the writer should think over adequate sources which would be credible and have the necessary information. Writing depends not only on the topic but the sources. If a writer prepares the materials on the significance of the teams or players, the best sources of the information would be informational agencies, documentaries or biographies. They provide primary facts and analytical materials for those who lack knowledge on a subject. For example, if writing about golfer Tiger Woods and his significance, the ESPN.com can be a useful place to search for information. However, considering his statistics, there is no better place than the official website of the golf tournaments. Following, the best sources when seeking the information for statistics refer to the sports news or the official data of an organization providing the sports tournaments. Moreover, the documentaries are an excellent way to find the vision over a specific issue. The biographies give the summary of life and records of the famous sportsmen and women carrying the understanding of their success. Among other websites which may be helpful, there are such news agencies as SkySports.com, BBC.com, euronews.com. They usually cover all international events and may provide the chronology or analytical opinion. At the same, time if there is an ethical or social issue to be evaluated, there are reports of independent organizations, sports institutions, and documents of the scientific or sports groups. If the writer decides to write about the effect of the sports industry on other spheres, including business, health or politics, there are some articles to be found. At Thesportjournal.org you can find such information as there is a pool of the academic articles. Besides, if the author wants to pay attention to the effects on health, there is Sportsmedicine-open.springeropen.com, where the items on sports medicine are placed. Another source of information on the recent events refers to the sports magazines. It is better to address specialized sports articles and choose an appropriate due to the kind of sports the writer is searching for. The best source for information on soccer is FourFourTwo. Besides, there are other websites such as ESPN The Magazine, Sporting News, Athletics Weekly, The Hockey News, Boxing News, Basketball Times, Baseball America. They provide news and statistics on the particular kind of sport. Writing Process Begins: It’ll Be Easier with Our Writers’ Help Another part of the pre-writing process is composing an outline. The significance of the plan is about giving logic, structure, and sequence to any opinion. The outline is to provide the structure and vision to the whole paper. It consists of three parts which are equally important for the spread of ideas: Intro The first part of the outline is an introduction. It consists of the sentences which grab the attention of the audience, tell about the main points of the future work, and give a general picture. It provides the gradual vision to the rest of the paper as giving starting and finishing lines. Here, the writer shows the thesis. It is the critical solution, idea, or claim of the essay expressed in one or two questions. It is comprised of arguments the writer would develop in the next parts, in particular, the main body. Example: For instance, the main topic â€Å"The necessity to regulate martial arts† contemplates explaining why the martial arts as sports should have governmental control. By that, the thesis requires showing why the writer thinks so and producing critical arguments. In the particular case, it could relate to the violence and injury rate of the sports. The more specific the thesis is, the better, as it would allow the writer to maintain logic and produce fundamental ideas. Body Paragraphs The next part of the outline refers to the body paragraphs. They constitute the sections in which the writer proves a particular point of view. The principal purpose of this section is to contribute to the arguments of the thesis. Each body paragraph begins with the transition sentence which directs to the following discussion. Further, the fundamental idea of the debate is provided in one sentence. It shall refer to the thesis. Besides, the subsequent information aims to support the idea with evidence or facts. It is necessary to rest on personal experience of the writer or credible sources depending on the ultimate goal of the text. Example: If the writer is sharing an opinion about the skills of Lebron James, the evidence can be his vision of the mastered skills or the way the player leads his team. Besides, the facts or statistics, records or achievements can supplement it and support the idea. The details matter, so for the writer it is necessary to look for the proper sources. In the ending part of the body paragraph, the author connects the evidence and the idea, so that the argument was solid and contributing to the thesis. However, every part must be completed. The writer should conclude every paragraph with the concluding statement proving the argument. Example: For instance, the argument may state: ‘there is a high injury rate in martial arts, and the most devastating kicks shall be forbidden’. The support may be the provision of the statistics from the media. Other than that, it may be backed by the explanation of kicks to a grounded opponent. In the end, the writer should refer to the main idea of the argument and show how it contributes to the thesis. Saying that there are injuries and underlining their dangerous nature would support the idea of restriction. On the contrary, the negative example of the same idea may sound like â€Å"the fighters kick hard and the rules should be reviewed†. In this part, there is no logical connection to the thesis. Besides, it is the vague statement as the fighters hit hard to win, it is the essence of the martial art. The ultimate part of any essay refers to the conclusion. It is the essential part of the article as it shows the results of the work. In the first sentences of the judgment, the author restates the beginning statement. For the sports essays, it is what the writer wrote in the introduction. Example: The writer should again underline that the martial arts are dangerous and need control. The subsequent information would depict the findings of the writer. Concerning the examples provided above, they may be the record of injuries or description of violent actions. Besides, the writer can add his or her general comments deriving from the findings. Post-Writing Is a Final Straight Other than the main scope of work, a number of steps shall be made after the writing itself. When the author has an outline, the paper begins. However, as in any great sport, serious activities occur on the finish line. For the writer, it is the post-writing stage, which gives the writing the quality and power. It refers to editing, proofreading, and referencing. Editing in the sports essay refers to making the piece sound good and eliminating the mistakes. There are different ways to improve the composition and check its content. Proofreading is the reading the written materials to find errors. In sports essay writing, there are usually a lot of names, if the topic refers to the teams or persons. Besides, the errors may apply to the incorporation of statistics into the text. The writer shall check whether there are the right prepositions and tenses. As far as the sport is about the records, the author should check the dates and precise events, so that the facts were correct. The misspelling of names, data, or places may harm the support of the idea. Lastly, there is a paper referencing, where the writer provides the sources backing the evidence for the arguments support. The inclusion of references is important, as it shows that the essay is credible. All the information about sources the writer adds at the end of the paper. Also, the in-tex t citations are necessary due to the requirements of the different formats, in particular, APA or MLA. Main Post-Writing Tips: Check the spelling of all significant words and incorporated details; Give someone to read it as it is easier to find errors for a person who looks at the paper for the first time; Look for complicated and heavy sentences to make them simpler. It will increase the readability and understanding of the essay, especially, if there is some data; Examine if there is a tautology or the repeated words, as they indicate poor writing; There are some websites which can help to produce references citethisforme.com and citationmachine.net, for example. Besides, the OWL Purdue guide would help apply the correct in-text citations under the format of the paper. The sports topic provides the vast space for writing. Thus, the writer can choose from the variety of the topics and spheres to which sport belongs. An excellent essay results from an exciting topic, clear thesis, and solid arguments. One of the keys to it is proper research, which gives background and awareness. The writer has articles, documentaries, websites and magazines for the statistics and facts. Besides, a structure is not less important, and the outline is the skeleton of the successful paper. It gives guidance and vision. In the end, writing a sports essay is a race where each stage is essential for the result. The success on a start line is as critical as on a finishing straight, as well as all laps the writer overcomes to reach the finish line.