The Takeover Of Cadbury By Kraft - 1850 Words

Gupta and Gupta (2014:503) stated with significant change in the nature of global business competitions and with economic environment, businesses are open to varieties opportunities that includes expanding, partnering, buying or selling business. While Business are capturing realities or responding to its environment has brought grown complex not only the pressure to grow but the innovation to simply survive. For instance, with case of Kraft’s takeover of Cadbury, is it acquisition? If so or not what is the consequences of both individual and organisation level. The aims of this report to examine the overthrow of Cadbury by Kraft. Although to outline the employment values traditionally allied with Cadbury and explaining how these diverge†¦show more content†¦(Finical Times, 10 Feb2010) The challenges on the transaction was, firstly taking over a company that was not on sales and rejection to be made by shareholder as the Cadbury owner believed the chocolate company w ould be engrossed into Kraft’s low growth. Cadbury the chocolate producer was finally acquired for  £11.4bn by Kraft US food company. The employment values traditionally association with Cadbury / Kraft Cadbury has its own values and approaches to run its commercial and cooperation, although the Kraft has taken over. what is the employment values those traditionally associated with Cadbury and those who are vary and associated with Kraft? What affect has these brought and to whom. Sennett (1998:24) discussed the generational changes within the workforce and the development in the economy that are disturbing the workplace and the changes in the work ethic of employees. In another word, organizations are so complex and are on move continuously, beside changes are seen destructive and affects worker’s attaining sustained purpose, integrity and the trust workers hold in others and workplace. Cadbury set its values by understanding the workforce and values that begin with its employees. (Bradley, 2008) Although the objective of the company is to constantly produces high quality products with efficient